Hard to Say "Stop"

Today, value of risk managers are rising rapidly.
It has grown its status more than just compliance advisor or backroom suppoerter.
Fall down of Lehman brothers seems as it triggered the big mess that wehave right now.
How were the risk been percieved at Lehman, Merril Lynch, AIG, and the big 3?

It seems as it was hard for them to say "Stop" or "No".
Greed is something each of us have and how to manage that can be a hassle.
However, a successful risk managers must analyze the exposure of risk along with the severity.
Even in times of making a lot of money to its firms or organizations, people should not forget what derives value to the firm.
It is the long run outcome of the firm and its absolutely wrong to plan for a short time big reward.
Firms must survive the short run and live long enough to see the long run outcome in order to be valued in the society.
Say "No" when there are figures which may jeopardize the future of an entity.